Who is Chipotles target market?

Publish date: 2024-03-14

For Chipotle, their ideal target market is college students and younger millennial professionals aged 18 – 28. Many of these people consider cooking a hobby, and will make a majority of their meals from their own kitchen, specifically using fresh foods and healthy meals.Click to see full answer. Keeping this in consideration, what type of market structure is Chipotle?Chipotle Mexican Grill operates in the Monopolistic Competition market | Course Hero. You can ask !Furthermore, who are Chipotle’s suppliers? CMG’s vs. Suppliers, Data COMPANY NAME TICKER MARKET CAP Chipotle Mexican Grill, inc. CMG 26,108 Ball Corp BLL 25,790 Coca Cola Co KO 259,822 Coca-cola Enterprises, Inc. CCE 12,194 Also to know is, what is Chipotle’s marketing strategy? The objective of this marketing plan is to find a way to reach young customers and enter new cities. The Chipotle’s mission statement is “food with integrity” and its vision is “to cultivate a better world with every burrito we roll”. To implement this marketing plan, we want to expand channel usage.Why do Millennials love Chipotle?Chipotle’s ingredients are sourced from farms rather than factories and are free from artificial fillers and flavours. Millennials care about brands that have solid values, and want to support the mission of Chipotle as well as its product.

ncG1vNJzZmivp6x7pLHLnpmroaSesrSu1LOxZ5ufonuotI6wn6hlmah6pLTIqaatpJWoerWt0aCcrWWdlr%2BssdNo